Richie Hawtin presents ENTER.Week 4 (July 25th, 2013)

Richie Hawtin's party Enter. at Space Ibiza was possibly one of my favorite clubbing experiences ever.
This being Ibiza needless to say about the great crowd, and this being Richie Hawtin needless to say about the music. In addition to those, the simple and effective communication of the concept was compelling and successfully differentiated itself from other bling-bling parties more common in Ibiza.
You could argue that this whole Enter. concept (minimalism, zen-style, black only color scheme) may seem just like a superficial fashion that is to be consumed. I cannot comment on its shallowness (the concept is probably has both deep and superficial sides to it) but I personally felt that the strictness of the concept was the thing that helped making the party different from others that I have experienced before.

今年の７月に行った、イビサの老舗クラブSpaceでのRichie HawtinのパーティーEnter.が、なんだかんだ人生で行ったクラブイベントの中では一番良かった。
チャラチャラしてるイビサのパーティーの中では、真っ黒の異色ブランディングが功を奏している。このミニマリズムもひとつのスタイルとして消費されているのだけど、逆にそういうわかりやすさって大切だと思う。
「音楽が大事だから、チャラチャラしてるだけじゃつまんない」けど、「前衛的すぎると踊れない」なんて言っているわたしみたいな若干見栄っ張りな層は意外と大きくて、そこにピタリとハマったパーティーだったという印象。