Saturday, June 9, 2012

Five Days until the Degree Show

Central Saint Martins graphic design has 180 students this year. With such a large number of students, there are so many different relationships within the course. That variety of relationships is what makes us and the characteristic of our year.
So, we have developed this identity system that looks into the relationships between students. 

セントマ、グラフィックデザイン科は一学年180人。それだけの人数がいれば、少人数制の学部ではあり得ない様々な人間関係がある。そういった関係性こそが、うちのグラフィック科の特徴で強み!
と、いうことで、生徒同士の関係性に目をつけた、アイデンティティーでグラフィックデザイン科の卒展のブランディングを展開しています。


Website is in a good state. Lines look supa sexy.



Twitter background looking cool. (It is the official CSM Graphic Design twitter background, as well as some students' twitter accounts including mine)
Which by the way has impressive 6,000+ followers. I bet CSM BAGD is the most followed graphic design course twitter account in the world.

Facebook event page has a nice graphics too.

Cards sent the industry looked amazing. So was the press releases that were sent. Maps have been sent to the printer. Signage taking shape. It's progressing alright! I really am happy the way things are turning out that they have the same visual language, but are adopted in different situations and medium.



In the part of the website where the public cannot see, this is what happening among students. We calculate 'closeness' between students by gathering data on their pathways, choices of briefs, as well as students make their own groups and a little bit of social networking is going on. Using this data, leads the graphic. Genius programming and data visualization by Duarte. He is a genius.

卒展のサイトは、生徒しかアクセス出来ないページがあって、そこで今までにやったプロジェクトや、クラスに関する情報を集めました。生徒同士もみんな勝手にグループを作ったり出来て、ソーシャルネットワーク的なことが背後では行われています。内輪ネタや変なグループを色々作ったり出来て、楽しい。ちょっとした「卒業アルバム(yearbook)」的な役割を果たしていると生徒からの評判も上々。
「線と点」がただの「人と人の繋がりの象徴」ではなくて、ちゃんとどの生徒とどの生徒が近いというデータに基づいた自分たちを描き出しているのは、すごくエキサイティング。こんなことが可能なのは、いつも通りDuarteのおかげで、彼の頭の良さに、未だに日々驚く。


As mentioned before, this BAGD identity project is a collaboration project with Duarte and Esa.
This is a very rare degree show that is completely student led and all this couldn't been possible to be realised by amazing organisation by Kate.