Saturday, January 14, 2012

CSM Degree Show Identity


We have been busy working on the identity for this year's CSM degree show with a mega fabulous team. We've just finished our first pitching to the board of graphic design tutors. It's been about two years since I've taken part in a pitching, delivering a somewhat formal presentation. To prepare for that, I recorded my own speech, and listened to it over repeatedly. Since Soundcloud, I'm getting used to hearing myself talk (sort of).

Thinking back, I've entered competition briefs every year (Sony music headquarter brief in 1st year, D&AD Taschen digital app brief in 2nd year) and I suppose this will be the competition brief for this year. I've been shortlisted and went on to the last rounds for both briefs, but didn't actually win for neither of them. This competition will be my last shot.

This is the largest group I've ever worked with and it's usually tricky to work in a big group, but it turned out that this size is realistic to cover the vast area and hard work that the brief requires. I have all my confidence in this group and I have been fortunate to take part in a pleasant creative process so far.


今年度のセントマ卒展のアイデンティティーや情報のシステムをデザインするプロジェクト。コンペに勝てば、大学のすべての学部を総括して、構内から、デジタル、印刷物まですべてデザイン出来るというかなり魅力的なプロジェクト。今年は3つの校舎が引っ越してきた、新しい校舎での最初の卒展ということで、大学側も気合いを入れていて、業界側からの注目度も抜群。私を含め5人のグループでコンペに臨んでいる最中。最終選考まで進めたので、とにかく勝ちたい。アイディアにも自信があるし、このチームだったら、そのアイディアをちゃんと形に出来る自信もある。

1年生のときにやったソニーのコンペも、2年生のときのD&ADのコンペも、最終選考まで残っているものの、最終的に1番になってないので、今回こそは実現させたい。