Sunday, June 26, 2011

The Fashion Industry

Fine Art industry work very different from Design industry. Fine Art industry has sets of special rules. It's like a game. A bit like a sport. Design is more commercial, so it's less rule-driven industry but is a lot of the times business-driven. In any case, the strangest industry to me is the one of Fashion. They all follow the same schedule; there're deadlines 6 times a year. It's quite incredible how designers can remain to be creative in such tight routine of timelines and under so much pressure. I also think such formation of the industry is not suited for every designer.

Few weeks ago, I went to Mary Katrantzou's talk at ICA. She was a very enthusiastic, very lovely and happy woman who laughed a lot. Take Marc Jacobs, take Paul Smith, there are actually so many very cheerful happy famous designers in fashion industry. I wonder why all those fashion kids on the street (ones queuing for sample sale for example) usually look so bitchy.
Mary Katrantzou's AW11 collection was absolutely gorgeous by the way.
Photos from Style.com


アート業界とデザイン業界というのは、まったくもって異なっている。アート業界には、様々なルールがあって、少しゲームやスポーツみたい。デザイン業界は逆に、ビジネスに操られている部分があると思う。なににせよ、一番おかしな業界はファッション業界。年6回の決まった締め切りがあって、業界が一緒に動く。そんなタイトなスケジュールやプレッシャーの中、クリエイティブで居続けるデザイナーはすごいと思うけれど、そのような業界の在り方がすべてのデザイナーに向いている訳ではないとも思う。